Category: All About the Customer

Some CEOs with fragile egos may tighten up when they run into a customer who is passionately unhappy, but those customers are gold. They’re gifts! Pay attention to passion, even if their passion is anger. Take it as a compliment; it means they care enough about your product that it angers them not to have it.

It may sound like a cliché, but keep your finger on the pulse of your industry. If you don’t feel you’re savvy enough to do it, find someone to be your barometer. But no matter what, you can’t delegate the client experience entirely. Continue reading →